Digital Loyalty Manager

Digital Loyalty Manager.

Salary: £37,500 per annum.

Location: Remote (must be based in the UK).

Contract: Fixed Term Contract for 12 months covering Maternity leave, 35 hours per week.

Benefits:

• A generous annual leave entitlement of 29 days PLUS bank holidays.
• As part of our commitment to staff wellbeing, you’ll receive a paid annual Wellbeing Day to use however you choose, supporting a healthy balance between work and life.
• Gain professional qualifications with excellent training, and development opportunities.
• Flexible maternity, adoption, and paternity packages.
• A pension with a up to a 7% employer contribution rate. Plus, if you pay in to the pension you will receive life assurance cover.
• Blue Light Card eligibility with 15,000 discounts from national retailers.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.

A bit about the role

We're looking for a data-driven and creative Digital Loyalty Manager to join our Digital Marketing team and help deepen the relationship between Action for Children and our supporters.

This is an exciting opportunity for someone who is passionate about integrated supporter engagement, supporter journeys and lifecycle marketing. You'll be responsible for the development of supporter journeys across email, SMS, and WhatsApp, ensuring supporters receive meaningful communications that drive engagement, income and retention.

Working closely with fundraising, digital, content, analytics and CRM colleagues, you'll use data and audience understanding to create digital communications that strengthen supporter relationships and maximise long-term value. You'll play a key role in shaping how we use automation, segmentation and personalisation technology to deliver exceptional supporter experiences at scale.

We’d love to hear from you if you're experienced in communications, email and lifecycle marketing, and enjoy combining strategy, creativity and analysis to drive measurable results.

How you'll help to create brighter futures

• Supporter journey mapping: lead the development and optimisation of end-to-end digital supporter journeys across multiple touchpoints, ensuring communications are personalised, engaging, data-led and aligned to supporter needs.
• Lifecycle marketing and automation: design and deliver data-led retention, upselling and reactivation campaigns that increase supporter engagement, income and lifetime value.
• Segmentation and personalisation: develop audience segmentation strategies and personalised communications using behavioural, transactional and demographic data to improve relevance and performance.
• Income growth: work with fundraising teams to develop digital campaigns that drive donations, regular giving and long-term supporter value.
• Performance insight and optimisation: use data and a test-and-learn approach to analyse performance, spot opportunities and deliver data-led recommendations/ reports that increase engagement, income and supporter loyalty.
• Copywriting and content development: create compelling communications for email, SMS, WhatsApp and other digital channels that inspires action and strengthens supporter relationships.
• Platform management: manage the relationship with our email service platform, ensuring they deliver value, innovation and best practice.
• Stakeholder management: work collaboratively with fundraising, services, digital, communication and central teams to develop integrated supporter experiences and shared objectives.
• Compliance and governance: ensure all activity complies with GDPR, fundraising regulation and organisational policies relating to data and supporter communications.
• Leadership and collaboration: support, coach and develop team members while contributing to a collaborative, high-performing and innovative team culture.

Let's talk about you

• Proven experience delivering successful email marketing, lifecycle, retention or automation marketing programmes.
• Strong experience using supporter or audience data to develop segmentation, personalisation and engagement strategies.
• Demonstrable success in driving measurable improvements in engagement, income, retention or supporter value.
• Excellent analytical skills, with experience interpreting campaign performance data and translating insight into action.
• Strong copywriting skills, with the ability to create compelling communications that motivate audiences to engage, donate or take action.
• Understanding of data management best practice, GDPR, and compliance requirements.
• Experience developing testing frameworks including A/B testing, audience experimentation and optimisation programmes.
• Experience leading, coaching and developing team members.
• Strong stakeholder management skills, able to influence and collaborate with colleagues across multiple teams.
• Experience managing external suppliers, agencies or technology partners.
• Excellent project management and organisational skills, with the ability to manage multiple priorities and deliver to deadlines.
• A passion for creating exceptional supporter experiences that help Action for Children build stronger relationships with the people who support our work.

Please see the Job Description for the full list of accountabilities and requirements.

Don't meet every single requirement?

If you're excited about this role but your experience doesn't align perfectly with the job description, we'd love you to apply anyway. You might just be the perfect person for this role, or another role within the Action for Children family.

Please note we are unable to offer visa sponsorship for this role.

There are five sections to complete: Personal Details, CV, Supporting Statement & Information, Equality & Diversity, Submission & Declaration.

Our Commitment to Equity, Inclusion and Anti-Racism

At Action for Children, we are committed to creating a workplace where everyone feels respected, valued, and able to thrive. We know that racism and discrimination create barriers, and we are taking active steps to challenge these inequalities in our organisation and in the communities we serve.

We strongly welcome applications from people who are Black, Asian, or from other racialised and ethnically marginalised communities, as well as disabled people, who are currently under-represented in our workforce. We are committed to removing barriers in our recruitment processes and ensuring fair access to opportunities.

Want to know more about Action for Children?

Find us on LinkedIn, Facebook or YouTube to get to know us better.

Closing Date: Monday 28th September 2026.

Interviews will be scheduled for week commencing 5th October by MS Teams.

Job Description

See below for further information about working with us:

Action for Children Employee Benefits

AfC Commitment Statement