SEO Operations Director

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

We are hiring an SEO Operations Director to shape the delivery and governance of an ambitious, multi-market SEO programme for a major client. You’ll bring together client leaders, specialist teams and local agencies, creating the clarity and collaboration needed to turn strategy into consistent results.

This is an influential role for someone who combines strong SEO knowledge with thoughtful client leadership and excellent operational judgement. You’ll have the opportunity to improve how teams work together across more than 70 markets while supporting people to do their best work.

Responsibilities

• Lead day-to-day client relationships, creating clear communication and trusted partnerships across senior stakeholders and specialist teams.
• Plan and oversee SEO workstreams across content, technical SEO, outreach, earned media, deployment and local-market activity.
• Own the Intent Based Planning Dashboard, connecting client and product teams while coordinating demonstrations, feedback and ongoing maintenance.
• Guide the deployment of a multi-market SEO strategy, aligning central and local teams around shared priorities, objectives and ways of working.
• Lead governance meetings, business reviews and programme updates, ensuring decisions, actions and progress are clearly communicated.
• Maintain high standards across strategic work, reporting and documentation, identifying practical opportunities to improve delivery and client experience.
• Support and organise the Data and Local SEO team’s workload, helping colleagues collaborate effectively while contributing to billing and commercial operations.

Qualifications

• Experience delivering SEO programmes for enterprise-level clients, ideally within an agency or similarly complex environment.
• Strong knowledge of multi-market SEO, including how to coordinate strategy and delivery across central, regional and local teams.
• Clear and adaptable communication skills, with the ability to make complex information accessible to different audiences.
• Sound planning and project leadership skills, including prioritising work, managing resources and keeping multiple workstreams moving.
• Confidence using data to identify organic-search opportunities, shape relevant KPIs and support performance or return-on-investment projections.
• A careful approach to quality, with the ability to identify and correct issues in reports, data and strategic outputs.
• Practical experience with relevant analytics and SEO platforms, such as Google Analytics, Adobe Analytics, Semrush, Looker Studio or comparable tools.

The role includes travel to internal and external meetings and conferences, primarily within the UK and Switzerland.

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

#LI-IM2