Working Student Brand Activation UK (m/f/d)

BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income. The company is deeply footed on a family tradition of shoemaking that can be traced back to 1774. With around 7100 employees worldwide, BIRKENSTOCK is the largest employer in the German footwear industry. To ensure our quality standards, we produce over 95% of our products in Germany and source more than 90% of our materials and components from Europe. The BIRKENSTOCK Group is headquartered in Linz am Rhein and maintains several locations in Germany, as well as sales offices in Europe, North America, the Middle East and Asia.

Your Responsibilities

• Support the Brand Activation Manager in planning, developing, and executing seasonal brand activation campaigns for the UK market.
• Contribute to integrated go-to-market planning by helping to coordinate cross-channel launches and ensuring consistent brand execution across all touchpoints.
• Assist in the creation of PR materials, including agency briefings, press releases, presentations, and internal reports.
• Conduct research on consumer trends, market developments, competitors, and relevant media, community, and celebrity targets to support campaign planning.
• Collaborate closely with the Digital team to support the affiliate media programme and other marketing initiatives.
• Coordinate and manage product samples with agency partners, ensuring accurate stock levels and timely availability for campaigns and PR activities.
• Provide operational and administrative support for brand activation projects, including ordering samples, preparing marketing materials, and assisting with events and other day-to-day activities.

Your Profile

• You are currently enrolled at a university, ideally pursuing a degree in Business, Marketing, Communications, Fashion Management, or a comparable field.
• A strong interest in brand marketing, PR, fashion, and lifestyle trends, combined with a passion for premium brands.
• You enjoy working in a structured and proactive way, have excellent organizational skills, and can manage multiple tasks simultaneously.
• Strong communication and interpersonal skills, with the ability to collaborate effectively across different teams and external partners.
• You are confident using Microsoft Office; experience with Keynote and Adobe Creative Suite (especially InDesign and Acrobat) is a plus.
• Excellent written and spoken English skills are required. Additional language skills, such as German, French, or Spanish, are considered an advantage.

We Offer:

BIRKENSTOCK offers you all the advantages of a successful, fast growing, global company: dynamic work environment, considerable design freedom, authentic and open corporate culture and excellent development opportunities. Sounds exciting? It is. Our Talent Acquisition team is looking forward to receiving your online application!

Please hand in your application in English.