SEO Specialist

As the SEO Specialist, you'll play a key role in helping shape how customers discover and engage with Nationwide online.

This is an exciting opportunity to work at the heart of one of the UK's largest financial services websites, influencing how our products, services and content are found across search engines and emerging AI-powered discovery platforms.

You'll be part of a collaborative team that combines customer insight, content, technology and data to deliver exceptional digital experiences. Working across a wide range of customer journeys, you'll help ensure our online experiences remain visible, relevant and easy to find, supporting both customer needs and business goals.

As search behaviour continues to evolve, you'll have the opportunity to develop expertise across traditional SEO as well as Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO). You'll work with industry-leading tools, access rich customer and performance insights, and contribute to the ongoing evolution of Nationwide's digital presence.

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, based at either our London or Swindon office. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can.

Responsibilities

What you’ll be doing

As an SEO Specialist, you'll be responsible for delivering SEO improvements across Nationwide's website. You'll identify opportunities to increase organic visibility, improve rankings and drive qualified traffic through a combination of technical SEO, content optimisation and search insight analysis.

You'll work closely with content designers, product owners, engineers and insight analysts to ensure SEO best practice is embedded into website changes, new propositions and customer journeys from the outset. You'll carry out keyword research, competitor analysis and search trend monitoring to identify opportunities that improve customer experience and business outcomes.

You'll support the implementation of technical SEO improvements, including site architecture, internal linking, structured data, indexing and crawlability. You'll also help shape Nationwide's approach to AI-driven search, Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), ensuring our content remains visible as customer search behaviour evolves.

Using data and performance insights, you'll monitor SEO performance and make evidence-based recommendations that drive continuous improvement.

About you

As a minimum you’ll have:

• Proven experience delivering successful SEO strategies within a large or complex digital environment
• Strong understanding of technical SEO, including crawlability, indexing, site architecture and Core Web Vitals
• Experience using SEO and analytics platforms such as Google Search Console, GA4, Conductor, Screaming Frog or similar tools
• Strong keyword research, content optimisation and search intent analysis skills
• Experience implementing and managing structured data and schema markup
• Knowledge of emerging search trends, including AI search, AEO and GEO
• Ability to analyse data, identify insights and translate findings into actionable recommendations
• Strong stakeholder management skills with the ability to influence and collaborate across multiple teams
• Experience working alongside developers, content teams and product managers to deliver SEO enhancements
• Excellent communication skills with the ability to explain technical concepts to non-technical audiences.

Our customer first behaviours put customers and members at the heart of how we work together. They are the set of behaviours that every colleague needs to display, in every role:

• Feel what customers feel - We step into our customers’ shoes, using their feedback and insights to empathise with them and to understand their needs, so that every decision we make starts and finishes with our customers in mind
• Say it straight - We are brave in speaking out and saying what we think – we’re honest and direct with good intent, openly sharing diverse perspectives to reach the best conclusions and using language everyone can understand
• Push for better - We don’t settle for mediocrity, we challenge the status quo, taking responsibility for continuous improvement and personal development
• Get it done - We prioritise what will have the greatest impact, we are decisive, and we take accountability for delivering brilliant customer outcomes

You can strengthen your application by showing how our customer first behaviours resonate with you, and where you may have already demonstrated these.

Qualifications

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• 25 days holiday, pro rata
• Private medical insurance
• A highly competitive pension to help you build a strong foundation for retirement
• Access to an annual performance-related bonus
• Training and development to help you progress your career
• A great selection of additional benefits through our salary sacrifice scheme
• Life assurance to provide peace of mind for you and your loved ones in the event of your death
• Wellhub – access to a range of free and paid options for health and wellness
• Up to 2 days of paid volunteering a year

Banking – but fairer, more rewarding, and for the good of society

We forge our own path at Nationwide.

As a mutual, we’re owned by our members - those customers who bank, save or have a mortgage with us. We challenge the financial sector status quo. We don’t see customers as the engine of our own profit. We share our profits with them and put their needs first. Always there when they need us. Supporting them and their lives.

If you’re inspired by fairer finances, passionate about making a meaningful impact, and truly care about our customers, you’re one of us.

At Nationwide, you are challenged to grow and rewarded for doing so. Valued. Recognised. Inspired to be your best. As a community, we want our working lives to count. As a team, we celebrate what we achieve. As a standard-setter, we work for the good of customers, communities, and broader society.

We are purpose-driven. Uncompromisingly customer. Unstoppably Nationwide.

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Keeping your data and personal information confidential is important to us. To find out more about how we use and process your data, please read our Privacy policy.

If you want to find out more about using AI in our recruitment process, please read more here.

Disability Confident

We’re not just guided by data, we’re driven by the real experiences of our people. We’re a Disability Confident Level 3 Leader, the highest level.

That’s why we’re constantly evolving our policies and practices to make sure everyone feels genuinely supported, valued, and empowered to champion inclusion. Whatever your needs, we’re here to support you. If you need any additional support throughout your application journey, email our team at Recruitment Support.

Apply safely with Nationwide

Recruitment scams can look convincing, so take a moment to check the role is listed on our official careers site and read our guidance on Don’t be conned by a job scam.

Please note that should you be successful in securing this role, the job title on our internal systems will be Marketing & Corporate Affairs Consultant