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Senior Field Marketing Manager, UK & Ireland

Index Exchange

LondonHybridFull Time5-10 years
Posted 3 hours ago

About Index Exchange:

Index Exchange is a globally trusted independent supply-side platform, powering intelligent decisioning that maximizes value for media owners. As a neutral, conflict-free exchange, we help media owners connect more effectively with the world’s leading brands, enabling marketers to achieve stronger performance while advancing efficiency, transparency, and quality across the programmatic ecosystem.

With more than 20 years of industry leadership, we continue to accelerate the ad technology evolution by applying intelligence closer to the impression and reducing waste across the supply chain. Through radically transparent practices and exceptional standards, we deliver long-term value for media owners, marketers, and partners worldwide.

What’s it like to work at Index?Index is an exciting and fast-paced place to work. You'll be able to feed your ambition, lean into trust and transparency, and feel genuine support from your colleagues. We’re built on our core values and live them each day. They're not just buzzwords.

We pride ourselves on our independence and openness, not only in our technology, but in our teams, too. Our diverse and inclusive culture celebrates how we can leverage our unique differences to help drive Index forward.

We have more than 550 Indexers around the globe dedicated to building a safe and transparent marketplace that provides a trusted experience for consumers, and we’re looking for talented professionals to help take us to the next level.

Are you ready to join the programmatic evolution?Index Exchange is looking for a Senior Field Marketing Manager for Europe to plan and execute a regional strategy that will make an impact on our rapidly growing regional business. The role will have a primary focus on programmes that will drive brand recognition, positive brand perception and local customer acquisition and retention.

This position reports directly to the Head of International Marketing, based in London (UK), but will work globally with members of the Sales, Services, and wider Marketing organisation to ensure the main outcomes for the business are achieved.

What we’re looking for:The Senior Field Marketing Manager spans multiple marketing disciplines in one role, establishing a country-level strategy to delivering customer events, sponsorships, and digital marketing, to working with press and industry partners as well as content and programme specialists. Success in this role requires the ability to understand local nuances and market maturity, and adapting our global messages that will effectively land. The successful candidate will also need to be able to outline success metrics, have exceptional project management skills and be comfortable establishing scalable processes to achieve repeated success in the region.

As the marketer-in-region, the successful candidate will serve as a regional expert--and will need to be comfortable setting up a high-level strategy and executive meetings to bringing this vision to life through strong ownership across the UK market.

We’re looking for someone who is:

  • Very organised, detail-oriented, deadline-disciplined and can work autonomously
  • Able to create innovative marketing and communications programmes that drive impact
  • Experienced in building and executing go-to-market plans and integrated marketing programs by country or region
  • Hands-on, collaborative, a multi-tasker, strategic thinker, self-motivated and analytical
  • A superior communicator, both written and verbal with excellent presentation skills
  • Able to make the complex simple--in communication and in streamlining or improving processes

Here’s what you’ll be doing:

  • Extend and localise our global marketing and communications strategy to the UK market, along with identifying local marketing opportunities to create a holistic strategy and a value proposition that will drive growth
  • Work cross-functionally with the marketing & communications team, product marketing, and regional sales to deliver consistent storytelling of our solutions
  • Manage the marketing budget for the region and provide updates on impact in the funnel including ROI
  • Manage vendor relationships and ensure best outcomes for Index Exchange across a variety of settings
  • Identify localisation opportunities and amplify global content campaigns to fit market needs and expectations
  • Identify and secure speaking opportunities at industry events within the region, to either increase, maintain or solidify awareness for Index Exchange
  • Maintain, amplify, and discover new ways to leverage industry memberships
  • Identify local stakeholder needs, and relay information to the relevant teams
  • Ensure regular communication and marketing business reviews to measure the effectiveness of local marketing programmes
  • Oversee regional speaking and thought leadership strategy, supporting the team in securing high-impact speaking opportunities and industry visibility
  • Develop and oversee regional industry partnership and membership strategies to maximise brand visibility, engagement, and business impact
  • Identify local stakeholder needs, and relay information to the relevant teams
  • Lead regional marketing planning and business reviews, using performance insights to optimise programmes, investment decisions, and team priorities
  • Drive the development of customer advocacy programmes and case studies that support regional growth objectives and key marketing initiatives
  • Collect product and competitive knowledge, communicating all critical points to regional & central teams
  • Own the regional content and audience engagement strategy, ensuring alignment across European markets and effective execution through the field marketing team

Here's what you need:

  • 7-8 years of experience in a marketing position, in a comparable fast-growing company
  • Track record of creating impactful marketing campaigns tied back to ROI metrics
  • Understanding of complex buying/selling processes
  • Professional level of English, spoken and written
  • Excellent verbal and written communication
  • Proven ability to work with media
  • Solid understanding of B2B marketing and how to use various content / tools based on the audience, ranging from in-person events to digital programmes
  • Strong project management skills and ability to manage multiple priorities and projects at the same time with excellent attention to detail
  • Excellent copywriting skills
  • Digital marketing experience
  • Experience with business tools such as Salesforce, Marketo preferred
  • Preferred: Ad tech/ digital advertising experience
  • Multiple European languages preferred

Why you’ll love working here:

  • Comprehensive health, dental, and vision plans for you and your dependents
  • Paid time off, health days, and personal obligation days plus flexible work schedules
  • Competitive retirement matching plans
  • Equity packages
  • Generous parental leave available to birthing, non-birthing, and adoptive parents
  • Annual well-being allowance plus fitness discounts and group wellness activities
  • Employee assistance program
  • Mental health first aid program that provides an in-the-moment point of contact and reassurance
  • One day of volunteer time off per year and a donation-matching program
  • Monthly town halls and regular community-led team events
  • Multiple resources and programming to support continuous learning
  • A workplace that supports a diverse, equitable, and inclusive environment – learn more here

Equal employment opportunityAt Index Exchange, we believe that successful products are built by teams just as diverse as the audience who uses them. As such, we are committed to equal employment opportunities. We celebrate diversity of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, or veteran status. Additionally, we realize that diversity is deeper than any status or classification—diversity is the human experience. For those who show grit, passion, and humility—Index will welcome you.

Accessibility for applicants with disabilities Index Exchange welcomes and encourages individuals with disabilities to apply to work with us. If you require an accommodation, please share the details of your request and any information how we can assist you with the hiring recruiter when they contact you. Index Exchange will make reasonable efforts to ensure accommodation requests are met throughout the recruitment process.

Index everywhere, Index anywhereOur corporate headquarters are in Toronto, with major offices in New York, Montreal, Kitchener, London, San Francisco, and many other global cities. As a major global advertising exchange, we are committed to operating as a tightly knit global team and embracing and empowering talent wherever our colleagues may be.

AI Disclaimer: Automated tools including artificial intelligence may be used to assist in screening and assessing applicants for this role. All hiring decisions involve human review. Vacancy Status: This posting is for an existing vacancy.

Benefits

Comprehensive health, dental, and vision plansPaid time offHealth daysPersonal obligation daysFlexible work schedulesCompetitive retirement matching plansEquity packagesGenerous parental leaveAnnual well-being allowanceFitness discountsGroup wellness activitiesEmployee assistance programMental health first aid programVolunteer time offDonation-matching program