Senior Content Marketing Lead

Senior Content Marketing Lead

Department: Marketing - Content & Brand

Employment Type: Full Time

Location: Zinc - London

Compensation: £70,000 - £80,000 / year

Description

Zinc builds candidate screening and compliance tools that help hiring businesses make safer, faster hiring decisions. We're scaling quickly past £50m ARR, and our marketing is moving from a channel-led function to a brand and story-led growth engine.

The role:

We're looking for a hands-on content leader to own how Zinc tells its story. You'll set the creative and strategic direction for our content, from campaign concepts and messaging to thought leadership, case studies and video, and you'll build the frameworks and processes that let the team scale it.

Our remit is growing into UK mid-market, global hiring businesses and enterprise cross-sell and upsell. That needs dedicated, multi-medium campaign content across the whole customer lifecycle. You'll lead it, and you'll still be close to the work.

Key Responsibilities

• Operationalise content production across the marketing team, so quality and pace hold up as we grow
• Build and run a 12-month editorial calendar covering every stage of the customer lifecycle
• Lead campaign and content creation across mediums, including video, thought leadership, research, case studies and PR
• Set the brief, rather than write to one, and own content strategy and messaging for each customer segment
• Manage and coach a small content team, plus external freelancers
• Support our wider brand marketing and content strategy
• Tie content back to commercial outcomes: pipeline, revenue and share of voice

Skills, Knowledge and Expertise

Essential:

• 5+ years' content marketing experience, ideally in a high-growth B2B SaaS business (fintech also considered)
• A track record of leading content strategy, not just executing to a brief
• Experience building frameworks and systems in a scaling company
• Strong creative instincts, with a portfolio that shows it
• Commercial fluency: you can show how your content drove pipeline, revenue or share of voice, not just opens, clicks and impressions
• Hands-on experience across content and social, brand and messaging, and campaign management
• Creative problem-solver, organised, commercially minded and collaborative

• Nice to have:
• Experience in PR, video or long-form thought leadership
• Experience managing people or freelancers
• Familiarity with the HR or talent acquisition space

Why Zinc

• Real ownership of a brand and content function at a pivotal stage of growth
• A senior role with room to shape the team and strategy
• Hybrid working from our London HQ

What we offer

• 24 days holiday + Bank Holidays + your birthday off
• £1200 annual benefits allowance (ThanksBen, from month 2)
• Early finish Fridays (16:00)
• Yearly company retreat abroad
• 30 days to Work from anywhere
• Enhanced Maternity, Paternity, and Adoption Leave (13 weeks full pay, 17 weeks half pay, then SMP for maternity, 1 month full pay for paternity/adoption)
• Statutory pension with NEST (3% employer, 5% employee)
• Zinc shares, issued through the EMI Scheme
• Unlimited access to Spill Therapy
• Company socials, quarterly team socials Free Monday lunches
• Nursery workplace benefit scheme (Yellownest)
• Option to lease an electric car through Electric Car Scheme
• Celebrated Zinc anniversaries