Senior Brand Officer - RKC

Job Title: Senior Brand Officer - RKC

Contract type: Permanent

Location: London & Hybrid (2 days a week in our London office)

Team: Revenue & Brand

Reporting to: Senior Brand Manager - RKC

Salary: Competitive

Closing date: 26 November 2026

*Please not we are unable to provide work visa sponsorships

To work with the Senior Brand Manager on the Royal Kennel Club brand, translating overarching strategies, into innovative and compelling creative campaigns, ensuring all marketing materials work to support our ambition. This role requires a deep understanding of the audience to be able to optimise content for them at each touchpoint, ensuring that the creative execution meets expectations. To achieve this, the role requires strong collaboration skills and a deep understanding of the customer journey and the appropriate creative and messaging needed at each phase.

• Confident in delivering a full marketing campaign end-to-end
• Experience in email marketing using DotDigital including segmentation and planning
• Organised, proactive and able to multitask
• Excellent stakeholder management
• Strong and confident communicator, with a keen eye for detail
• Excellent copywriting skills
• Proven experience of using analysis to drive decision making
• Some budget management experience
• Basic design skills in Photoshop and Canva
• A marketing qualification

Desirable

• Some knowledge or experience of canine activities
• Experience of using a CRM system
• Experience understanding and reading paid media plans
• Experience updating and amending website content (Umbraco)
• Experience in creating mail marketing strategy

Campaign Planning & Delivery

• Briefing and delivery of marketing plan and all advertising and assets for The Royal Kennel Club’s key events and campaigns
• Own timelines, deliverables and coordination across campaigns to ensure campaigns are delivered on time and to budget
• Adopt a test and learn approach to all marketing initiatives

Content & Asset Development

• Act as a Brand Guardian to ensure that all assets follow brand guidelines and are proofread
• Responsible for providing a central marketing resource to wider departments in The Royal Kennel Club
• Brief, organise photo shoots as required
• Source imagery required for assets
• Where additional support is needed to, help provide basic Adobe Photoshop and/or Canva support to create in-house materials
• Ensure the brand guidelines and style guides are fit for purpose

Channel & Activity Management

• Manage the execution of email marketing, including campaign and monthly email communications
• Deliver channel activity including email, OOH and digital
• Work with channel specialists and media agencies to optimise performance across the funnel

Stakeholder & Agency Management

• Work collaboratively with internal teams and subject matter experts
• Work with external creative agencies to produce online and offline marketing materials

Budget Management

• Track budget and support the Senior Brand Manager in finance reporting

Performance & Optimisation

• Collate results and metrics to manage reporting for our events and campaigns
• Identify optimisation opportunities and feed learnings into future campaigns
• Keep abreast of marketing trends and contribute to new campaign ideas and innovation

• 25 days annual leave, increasing up to 30 days, in addition to statutory holidays. Staff may also receive additional days for any approved business closure days over the festive period in December, Option to buy up to five days of annual leave per year.
• Employer pension contributions double the percentage of your plan earnings, up to 8%
• Life assurance equivalent to three times your basic salary (two times your basic salary for non-pension scheme members)
• Enhanced maternity, paternity and adoption pay
• Lifestyle discounts via our EAP and healthcare cashback programme
• Discounts on Royal Kennel Club products and services
• 4X Complimentary staff tickets to Crufts and Discover Dogs
• Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club
• Free eye tests with a voucher towards the cost of your spectacles
• Financial support for professional and vocational qualifications, with five days' study leave provided
• Free access to The Royal Kennel Club Library and Art Gallery