PR Manager (12-month FTC) - UK, Ireland & Nordics

The PR Manager will ensure there is a consistent brand voice throughout the region. In partnership with Marketing & Coms Director will develop and deliver strategy to build brand awareness and desirability, local relevance and strong

press and talents relationship in the region.

Main responsibilities:

• In collaboration with the Marketing & Coms Director UKI & Nordics and the PR Director Europe, build and deliver a PR strategy across press, talents and digital to protect and grow TCO leader position
• Review goals, strategies and strategic advice from PR agency with the Marketing & Coms Director
• Manage the PR Agency and ensure excellence in execution and goal achievement
• Take ownership and manage PR budgets for both markets in consultation with the Marketing & Coms Director
• Lead and grow 2 direct reports (PR Specialist and PR Intern)

Media Relations

• Build and maintain strong relationships with and manage external agencies and key press, identifying opportunities for high visibility brand and product stories across the UK
• Attend Press trips and host/manage press in collaboration with the Marketing & Coms director
• Pitch and coordinate with the team product loans for photo-shoots; attend key photo-shoots where necessary
• Manage day-to-day contact with PR agencies
• Provide creative direction and organize press releases with PR agencies
• Lead and coordinate press events

Sponsorships & Events

• Strategize and negotiate brand partnerships that include communications opportunities or collaborations.
• Build strategies to drive awareness on brand and product collaborations.
• Lead and deliver all brand and press events for UK and Ireland in collaboration with the region (EMEA), global team in New York and the local team.

Talents

• Manage and lead the development of a local talent strategy and UK & Nordics talent roaster across all tiers of talents in collaboration with the region and global team in New York
• Negotiate contracts, deliverables and build relationships with talents and agents in the UK and Nordics
• Facilitate all suitable dressing opportunities

Qualifications

Required

• College/University degree
• 6+ years of experience (3+ years in management role)
• Strong PR background and relationships in UK Jewellery industry
• Excellent analytical skills, Good excel knowledge
• Experienced in digital analytics and social listening tools, measuring campaign ROI and analysing metrics to support overall influencer strategy
• Understanding of financial and operational performance to ensure quality work and budget adherence
• Excellent presentation, written and verbal communication skills, extremely organized and ability to prioritize
• Flexibility around working hours and ability/wish to travel for press trips

Preferred

• Experience in multiregional/Global-local dynamics, and ability to cross-functionally across different departments to eliminate silos and achieve aligned objectives
• Flawless attention to detail, be a team player, multi-tasker, creative thinker and excellent communicator
• A natural relationship -builder with the ability to work well with a strong network of peers and partners