Performance Business Director

Company description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Business Director, Performance EMEA

We are hiring a Business Director, Performance EMEA to help shape the future of performance marketing for one of the world's most recognised digital brands. Joining Adobe.pub, you'll play a pivotal role in driving growth across EMEA, bringing together strategy, activation and innovation to deliver meaningful business outcomes. This is an opportunity to lead talented specialists, influence large-scale media investment decisions, and help build best-in-class full-funnel performance programmes. If you're passionate about turning insight into action and creating measurable impact, we'd love to hear from you.

Responsibilities

What you'll be doing

• Lead the EMEA performance marketing programme across Programmatic, Paid Search and Paid Social, ensuring activity delivers strong business and ROI outcomes.
• Partner closely with planning and strategy teams to develop performance-led media approaches informed by data, audiences and attribution insights.
• Create and deliver quarterly cross-channel strategies that support both brand and commercial objectives.
• Oversee end-to-end planning, activation and performance delivery, ensuring campaigns are executed to a high standard.
• Build strong relationships with media partners to unlock innovation, collaboration and value for clients.
• Lead, coach and support a multidisciplinary team, fostering collaboration, growth and knowledge sharing.
• Champion continuous improvement by testing new approaches, sharing best practice globally and identifying opportunities for future growth.

Qualifications

Skills we're looking for

• Strong experience in performance marketing, digital media or integrated media strategy, with knowledge of channels such as Programmatic, Paid Search or Paid Social.
• Ability to translate data and audience insights into clear recommendations and compelling business narratives.
• Experience building trusted relationships with stakeholders, clients and cross-functional teams.
• Confidence presenting ideas, strategies and results to a variety of audiences.
• A people-focused leadership style with a passion for developing and supporting talent.
• Curiosity, commercial awareness and a proactive approach to problem-solving and innovation.
• Strong analytical thinking, attention to detail and the ability to identify opportunities that drive measurable impact.

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

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