Membership Marketing Campaign Lead

Job Description

Role: Membership Marketing Campaign Lead

Reports To: Jemma O’Neill

Location: London

Workplace Type: We ask all employees to work a hybrid schedule, with a minimum 2x/week in the office. We welcome employees to utilize office space more than that where possible.

Role Overview:

We are currently seeking an experienced, commercially minded Membership Marketing Campaign Lead to lead demand generation and member engagement strategies for Procurement Leaders' global membership community.

With a critical focus on generating new business pipeline for H2 and beyond, you will take full ownership of marketing campaigns from ideation to execution. This is a highly visible role requiring heavy stakeholder management; you will act as a strong right-hand support to the Marketing Director and provide cultural leadership within the team. You must speak fluent "commercial language". We are looking for someone who looks past open rates and impressions to focus on pipeline generation, conversion rates, and deep sales alignment.

Key Responsibilities:

• Full Pipeline Management: Develop and own multi-channel campaign plans to drive new business pipeline, achieve MQL targets, and support overall revenue outcomes.
• Commercial Alignment: Build strong, integrated relationships with sales stakeholders. Act as the bridge between marketing and the sales cycle to continuously improve conversion rates across the funnel.
• End-to-End Execution: Own the execution of marketing campaigns across email, LinkedIn, web, and paid media. Write compelling email and social copy, and actively support the design process.
• Experimental Marketing: Adopt a test-and-learn mindset. Treat every campaign as an experiment: launch, analyze the data, tweak subject lines and targeting, and iterate rapidly to improve performance.
• Audience Tailoring: Deeply understand our customer base. Tailor messaging and narratives to distinct audiences within Procurement based on seniority, location, and industry.
• Project & Stakeholder Management: Project manage key content launches, managing expectations across competing priorities and taking the lead on internal stakeholder communications.
• Reporting & ROI: Manage budget and report to the leadership team on campaign ROI, pipeline impact, and recommendations for growth.

Qualifications

• Experience: 3-5 years of experience in marketing, ideally within B2B or professional services sectors; experience with executive or membership audiences is a plus.
• Commercially Minded: Proven ability to link marketing activities directly to revenue outcomes. You can readily provide examples of past campaigns that successfully drove pipeline and sales alignment.
• Native AI User: You don't just know about AI; you are a native user who has AI tools deeply integrated into your daily workflow for copywriting, data analysis, and optimization.
• Exceptional Copywriting & Nuance: Sharp understanding of tone and message nuance, with the ability to tailor communications specifically for executive and membership audiences.
• Marketing Automation: Strong understanding of marketing automation (Marketo preferable). Note: While you will have support for technical email build-outs, you must understand the strategy and mechanics behind automation.
• Data-Driven: Highly analytical with a track record of testing, learning, and optimizing engagement rates.
• Leadership: Strong cultural leadership skills, exceptional cross-functional collaboration, and the ability to manage complex stakeholder relationships independently.

Why World 50 Group?

We are driven by a shared commitment to create impact, learn, and belong. As a purpose-driven company, our One & All value ensures that every individual feels seen, supported, and free to bring their whole selves to work.

Our DNA

• Member Obsessed & Entrepreneurial: You help our members win by testing, learning, and iterating.
• Collaborative Community: You co-create as one team, hold each other accountable, and celebrate wins.
• Humble Learners: You stay curious and prioritize team impact over individual credit.

Our Promise

• Unparalleled Exposure: Direct access to top executives and strategic business insights.
• Meaningful Impact: A safe, human-centered culture where you can build things that matter.
• Growth & Rewards: Targeted career development and compensation that rewards high performance.
• Flexibility: The trust and flexibility to balance member, team, and personal needs.