Marketing Associate - General Insurance & Banking

Marketing Associate - General Insurance & Banking

Department: Marketing

Employment Type: Permanent - Full Time

Location: London

Reporting To: Senior Marketing Manager

Description

This is an exciting opportunity for a creative, data-driven marketer to deliver campaigns, content and go-to-market activity for market-leading financial services propositions.

Role Overview:

As a Marketing Associate, you'll play a key role in planning and delivering integrated marketing activity across our GI and Banking audiences. You'll create engaging content, support go-to-market initiatives, analyse campaign performance and help position Defaqto's market-leading propositions in front of the right audiences.

This is a varied role that combines campaign delivery, content creation, research, stakeholder management and performance analysis.

What you'll do

• Develop and execute multi-channel B2B marketing campaigns
• Create engaging content including blogs, reports, webinars, social media content and short-form video
• Produce sales enablement materials to support commercial teams
• Support the go-to-market strategy for Matrix360 and related propositions
• Work with market, pricing and research data to identify compelling stories and insights
• Develop research questionnaires and analyse findings to support marketing activity
• Use campaign and audience performance data to optimise marketing effectiveness
• Collaborate with Product, Sales and industry specialists to deliver targeted campaigns
• Help build awareness and consideration amongst banking and insurance audiences

What you'll need to succeed:

We're looking for a marketer with strong content and campaign experience who enjoys working in a data-led environment.

Essential:

• Around 3-5 years' marketing experience
• Experience delivering B2B marketing campaigns
• Strong content creation and copywriting skills
• Experience creating content across multiple formats and channels
• The ability to interpret campaign and audience data to improve performance
• Strong organisational and stakeholder management skills
• A proactive, hands-on approach and willingness to get involved in execution as well as planning

Desirable:

• Experience within financial services, banking or general insurance
• Exposure to insight-led, research-led or data-led marketing environments
• Experience marketing products, services or analytical propositions to professional audiences
• Confidence translating complex information into engaging marketing content

Your approach to work:

• A proactive attitude, with the ability to own projects from a standing start.
• Humility and ambition in equal measure: willing to get into the detail while keeping one eye on the strategic horizon.

Important to know:

Location:This is a hybrid working role where you'll spend a minimum of two days a week in our Farringdon office. There will be also be travel to our Haddenham office (Buckinghamshire) to work with other key stakeholders across the business.

Right to Work: Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.