Junior Market Research Analyst

Company Description

At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.

Job Description

About the team

The research team sits within Nielsen’s ‘Research & Analytics’ pillar and works across many global markets and a wide variety of industries. The team works closely with clients to deliver fresh learnings and actionable research to shape future campaigns, marketing plans, creative ideas and business strategies. Expect to be working with key clients such as Google, PayPal, Spotify, Sky and many more.

What will you be doing?

We are looking for a Research Analyst who will be responsible for working on multiple projects across a range of methodologies with support from other senior researchers in the team. You will also be involved in collaborating with team members.

Key responsibilities can include:

- Maintaining close daily communication with clients and stakeholders

- Working across a wide range of research methodologies such as brand lift, opportunity to see and digital tagging

- Designing online surveys with the help of senior researchers to cover all key research objectives

- Thorough testing of online survey links

- Managing sample collection, setting representative quotas and quality checking raw survey data

- Processing data in an online survey platform (Decipher), coding and weighting of data and creating tabulations

- Analysing data sets

- Charting reports that have a focus on providing actionable insights

- Presenting findings back to clients in a clear, concise and engaging manner

Qualifications

- A self-starter with previous experience of primary research, insights or data analytics from within the media/advertising industry, either client or agency side

- Be highly numerate and have an analytical mindset, with a genuine passion for research

- A confident communicator who is able to present to internal and external stakeholders

- Be a team player

- Have strong time management and project management skills

- Attention to detail, especially for testing survey links and reviewing raw survey data

- Literate and proficient in PowerPoint and Excel, Google Suite is a plus

Additional Information

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