Feed Specialist Director

Company Description

We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.

Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.

Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a

Return on Imagination and more integrated experiences that inspire Growth. Top-line growth

for our clients’ businesses, growth for our people and growth for our culture.

Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.

This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.

It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.

It means we adopt new data analytics and value optimisation techniques while building

relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.

At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.

Overview

Feed Specialist Director

We are hiring a

Feed Specialist Director to shape and lead Kering’s product-feed strategy across performance media, organic discovery, social commerce and emerging AI channels. Working with teams across Zenith and Kering’s Maisons, you’ll turn complex product data into scalable solutions that improve visibility, engagement and commercial performance. This is an opportunity to combine technical depth with strategic leadership, helping renowned brands innovate while protecting their individual standards. The role is based in White City, London.

Responsibilities

What you'll be doing:

• Own the strategic feed roadmap across markets and Maisons, prioritising technical improvements, testing and integrations according to impact and feasibility.
• Lead feed delivery through Productsup, ensuring product data is accurate, complete and consistently processed across source systems and channel destinations.
• Establish clear governance, monitoring and service standards while accommodating local-market needs and Maison-specific brand requirements.
• Design a structured test-and-learn programme that strengthens feed quality, product visibility, customer engagement and commercial outcomes.
• Develop a channel-neutral framework supporting paid media, organic shopping, social commerce, AI-powered discovery and emerging retail opportunities.
• Advise senior client and agency stakeholders, translating technical issues and test findings into clear commercial implications and recommendations.
• Manage and support a Feed Specialist Manager while building wider team capability through coaching, training, playbooks and documented best practice.

Qualifications

Skills we're looking for:

• Strong experience managing and optimising complex product feeds across multiple markets, gained in an agency, in-house team or feed-management environment.
• A detailed understanding of Google Merchant Center and product-data requirements across paid search, organic shopping, social commerce and emerging AI platforms.
• Practical experience with feed-management platforms; knowledge of Productsup would be particularly valuable.
• Confidence working with feed formats and delivery methods such as XML, CSV, JSON, APIs and scheduled file transfers.
• The ability to diagnose data-quality and transformation issues using feed rules, taxonomy mapping, product segmentation and related techniques.
• Experience creating governance, monitoring and testing frameworks, with the ability to connect technical improvements to meaningful business outcomes.
• A collaborative leadership style, with the ability to advise senior stakeholders, coordinate teams across markets and support another person’s professional development.

Additional Information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included. #LI-CS1