CRM Specialist (B2B)

About the Role

At DC Thomson, building strong relationships with our customers is key to the growth of our brands. As a B2B CRM Specialist, you'll play an important role in helping prospective customers discover, evaluate, and engage with our products, turning interest into subscriptions and long-term loyalty.

With an initial focus on our Energy portfolio, including Energy Voice and E-FWD, you'll use HubSpot, customer insight, and marketing automation to create meaningful customer experiences that deliver commercial results. Working closely with marketing and sales colleagues, you'll help shape how customers move through the buying journey while continuously improving engagement, conversion, and retention.

If you enjoy combining data, creativity, and customer understanding to make a measurable impact, we'd love to hear from you.

What You'll Be Doing

• Creating CRM campaigns and automated journeys that drive engagement, subscriptions, and customer retention.
• Using customer data and insight to deliver relevant, personalised communications at every stage of the buying journey.
• Building and improving lead nurture, onboarding, and retention programmes that support customer growth and commercial performance.
• Partnering with marketing and sales teams to support pipeline development and conversion opportunities.
• Testing and optimising messaging, content, timing, and targeting to improve campaign effectiveness.
• Monitoring CRM performance and using data to identify opportunities for growth and improvement.
• Turning campaign results and customer insights into clear, actionable recommendations.
• Maintaining high standards of CRM delivery, customer experience, and data quality.
• Supporting the continued development of CRM capability across our Energy and subscription brands.
• Identifying opportunities to improve processes, automation, and customer engagement activity.

What We're Looking For

Essential

• Hands-on experience using HubSpot to deliver email campaigns, audience segmentation, and automated workflows.
• Strong understanding of B2B customer journeys and how CRM supports purchasing decisions.
• Experience building and improving customer nurture, onboarding, retention, or engagement programmes.
• Confidence using customer and campaign data to drive decision-making and continuous improvement.
• Strong analytical and problem-solving skills with the ability to turn insight into action.
• Excellent planning, organisational, and attention-to-detail skills.
• Strong communication and stakeholder management skills.
• Ability to manage multiple priorities while delivering a high-quality customer experience.
• A proactive approach to learning, collaboration, and continuous improvement.

Desirable

• Experience working within subscription, membership, publishing, or business information environments.
• Knowledge of lead qualification, lead scoring, or marketing-to-sales handover processes.
• Experience using reporting and insight tools such as HubSpot dashboards or Looker.
• Familiarity with HTML, CSS, JavaScript, or similar technologies that support CRM activity.

Why Join Us?

This is an opportunity to play a key role in the growth of some of DC Thomson's most ambitious B2B brands.

You'll have the chance to:

• Influence how customers engage with leading Energy products, including Energy Voice and E-FWD.
• Shape customer journeys that deliver measurable commercial results.
• Work closely with experienced colleagues across CRM, marketing, and sales.
• Use data, insight, and testing to drive innovation and continuous improvement.
• Develop your expertise in marketing automation, customer engagement, and commercial growth.
• Contribute to the continued success and evolution of trusted DC Thomson brands.

Ready to Apply?

If you're excited by the opportunity to create customer experiences that drive engagement, growth, and commercial success, we'd love to hear from you.

Even if your experience doesn't perfectly match every requirement, we'd still encourage you to apply. We're always keen to hear from curious, motivated people who can bring fresh thinking and a willingness to learn.

Apply today and discover where a career with DC Thomson could take you.

Closing date for applications: Tuesday 24th November at 12pm