CRM Marketing Manager

Location: Harley Street, London (5 days onsite)

Employment Type: Full-time, permanent position

Salary: £50,000 - £65,000 (based on experience)

About Us

JD Healthcare Group is one of the UK's leading fertility and reproductive healthcare providers, operating brands including London Women's Clinic, London Egg Bank, London Sperm Bank, KindIVF, Surrey Park Women's Clinic and Elective Egg Freezing across the United Kingdom. Since 1985, we have been supporting individuals and families through some of the most significant journeys of their lives — combining world-class clinical expertise with genuine human care. Everything we do is driven by a shared purpose: helping people build the families they dream of.

About the Role

The CRM Marketing Manager is JDH’s in-house Salesforce Marketing Cloud expert, working across London Women’s Clinic, KindIVF, London Sperm Bank and London Egg Bank. The role plans, builds, optimises and reports on all marketing automation and CRM activity — from the first enquiry through to treatment and beyond.

Sitting within the Marketing team, you will work closely with Marketing, Enquiries and Operations, with a direct line to the Head of Marketing. The role calls for someone equally comfortable with technical platform build, data analysis and strategic thinking; your work will directly shape customer journeys, campaign performance, bookings and commercial growth.

What You Will Do

• Own and manage the Salesforce Marketing Cloud platform across all JDH brands
• Design and build automated customer journeys and lifecycle campaigns across email, SMS and push notifications, using Journey Builder, Automation Studio and Einstein
• Plan, test and improve campaign performance through A/B testing, dynamic content and segmentation
• Develop and manage contact data models, segmentation, lead scoring and audience creation for personalised communications
• Work with the content team to ensure automated communications are accurate, sensitive and appropriate for people going through fertility treatment or donation
• Keep data clean and compliant with UK GDPR — monitoring consent and unsubscribe processes and working with the Data Protection Officer on the handling of patient and donor health data
• Identify and resolve data discrepancies and integration issues with Salesforce CRM, Infinity and website CMS platforms
• Track and report on engagement, conversion and retention across CRM channels
• Use Marketing Cloud Intelligence dashboards to deliver clear, actionable insight to marketing and commercial stakeholders

What We Are Looking For

Essential

• At least three years’ hands-on experience managing Salesforce Marketing Cloud
• Deep technical knowledge of Marketing Cloud tools including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Advertising Studio and Marketing Cloud Intelligence
• Experience integrating Marketing Cloud with wider business systems such as Salesforce CRM, CMS platforms and call tracking tools
• Strong understanding of data management, UK GDPR, segmentation and campaign targeting
• Confident using Excel and data analysis tools to work with large datasets
• Excellent communication and stakeholder management skills across technical and non-technical audiences

Desirable

• Salesforce Marketing Cloud certification
• Experience with other CRM or marketing automation platforms (HubSpot, Account Engagement/Pardot, Pabau, Marketo)
• Experience in healthcare or another regulated environment
• Knowledge of consent requirements and the handling of special category health data

What We Offer

• 32 days annual leave including bank holidays
• Life assurance
• Pension plan
• Workplace Nursery Scheme
• MyGym discounts
• Staff treatment discounts
• EV Car Scheme and Cycle2Work
• Perkbox benefits platform
• Health and wellness programmes
• Ongoing learning and development opportunities

Equal Opportunities

JD Healthcare is an Equal Opportunities employer. We are committed to diversity and inclusion and encourage applications from all backgrounds.