Creator Manager

Creator Manager

Department: Creator Services

Location: London

Hybrid Working: 3 days in office / 2 days remote

About Buttermilk:

Buttermilk is a leader in influencer marketing, delivering dynamic campaigns that connect brands with the right influencers to achieve meaningful results. As a Creator Manager, you will play a pivotal role in overseeing mid to macro-level influencers, ensuring high standards across discovery, negotiations, and content approvals for our Silver and Gold-tier clients.

Role Overview:

The Creator Manager will manage influencer campaigns for mid to macro/VIP influencers, ensuring seamless execution from discovery to campaign completion. You’ll be responsible for overseeing influencer quality control, managing negotiations, and building strong relationships with talent managers. This role requires a blend of strong interpersonal skills, business acumen, and the ability to deliver high-quality work under tight deadlines.

Key Responsibilities:

Influencer Discovery & Outreach:

• Identify, research, and engage mid to macro-level influencers who align with client campaign goals.

Influencer Onboarding & Management:

• Oversee the onboarding process, including contract negotiations, content reviews, and approvals, ensuring compliance with ASA guidelines.
• Serve as the primary point of contact for influencers, maintaining strong, ongoing communication throughout the campaign lifecycle.

Quality Control & Monitoring:

• Review influencer content and creator lists, ensuring it meets client standards for quality, accuracy, and campaign goals.
• Monitor campaign targets and performance, ensuring influencer delivery is on time and within agreed parameters.

Negotiations & Contracting:

• Lead negotiations with mid-level influencers, ensuring cost-effective deals without compromising quality.
• Provide guidance to Senior Creator Executives (SCE) on mid-tier negotiations, serving as a support and sounding board.

Campaign Management & Reporting:

• Manage campaign dashboards, ensuring accurate data entry, monitoring progress, and conducting spot checks for quality assurance.
• Collaborate with internal teams (strategy, data, client services) to optimise influencer campaign strategies and troubleshoot any issues.

Relationship Building & Fulfilment Support:

• Build and maintain proactive relationships with talent managers to secure premium creators for campaigns.
• Provide support in logistics and fulfillment, ensuring product send-outs and campaign materials are delivered on time.

Industry Knowledge & Best Practices:

• Stay updated on social media trends, platforms, influencer landscape, and ASA guidelines, ensuring Buttermilk’s influencer strategies remain cutting-edge.
• Share industry insights with internal teams to continuously improve campaign performance.

Experience & Qualifications:

• Experience in a similar Creator Manager role or equivalent in a fast paced agency environment handling influencer marketing and campaign management
• Mandatory experience in influencer management with strong relationships and a proven ability to handle mid to macro-level creators.
• Demonstrated success in managing influencers and building strong relationships, especially with macro/VIP creators.

What We Offer:

• Pension, matching contributions
• Yearly Bonus
• Private Medical Insurance
• Juno Wellbeing Credits
• Hybrid Working (3 days remote, 2 days at home)
• £150 Work-from-Home Setup
• Night Key
• Birthday Leave
• Learning and Development Budget
• Work Abroad Allowance