Creative (Social)

About Fabric

Fabric isn’t your average social agency - we’re mavericks, culture-obsessed, trend-first and community-first thinkers. We’re not just about reach; we’re about resonance. We nourish communities, creating social ecosystems that pull audiences in, allowing us to land big campaigns with a community that care about us. And now, we’re on the hunt for a Midweight Creative to help lead the charge.

The Role

As a Midweight Creative, you’ll concept, create and activate original, social-first content that stops the scroll and sparks conversation.

You’ll be equally comfortable dreaming up first-of-their-kind ideas, bringing them to life on camera, and driving meaningful engagement in the comment section. This is a pure social creative role, using insights born from social to form ideas that have proper platform consideration.

You’ll sit within the Creative team, working closely with Community/Conceptual teams, Client Services, Strategy and Production. And you’ll report into one of the Creative Leads.

Key Responsibilities

Social-First Concepting & Creation

• Develop original, culturally relevant content ideas across always-on BAU and campaign work
• Concept and produce engaging content across TikTok, Instagram and Meta platforms
• Film, edit and publish social content with strong attention to platform nuances and best practices
• Confidently present creative concepts and decks to clients, telling a clear and compelling story
• Contribute creative thinking to new business pitches, including content pillars and always-on ideas

On-Camera & Creator Presence

• Be a confident face on camera where needed
• Bring personality and authenticity to content output
• Identify opportunities for creator-led storytelling and influencer collaborations

Cultural & Platform Expertise

• Stay ahead of trends, memes and cultural conversations
• React quickly and strategically with brand-safe messaging
• Maintain deep knowledge of platform updates and algorithm shifts
• Advise clients and internal teams on how platform changes may impact content strategies

Planning & Optimisation

• Collaborate on content calendar planning to ensure consistent, high-quality output
• Ensure all content aligns with brand voice, guidelines and visual identity
• Identify what to stop, start and scale based on data insights

Skills & Experience

• 1–3 years’ experience in a social media or content role (agency or in-house)
• Strong conceptual thinker with the ability to generate distinctive, original ideas
• Confident filming and editing content for social platforms
• Comfortable presenting work to clients
• Deep understanding of TikTok, Instagram and Meta, including platform nuances and best practices
• Passion for online culture, trends and social vernacular
• Experience managing multiple projects in a fast-paced, collaborative environment
• Strong organisational skills and attention to detail
• Experience briefing or ideating influencer and creator content is a bonus

What You’ll Get

• Creative freedom with real impact
• The opportunity to work with brands that want to push boundaries in social
• A culture that champions creativity, collaboration and genuinely great work
• Clear progression opportunities within Creative and Community pathways
• Competitive salary and benefits

If you’re ready to make great social work that people actually talk about, let’s chat!