Commercial Lead - Sales & Growth

About Hometouch

Hometouch is a CQC-regulated live-in care provider specialising in dementia care. We're a growing business with ambitious plans and are looking for a commercially driven leader to help build and scale our sales function.

We're not looking for someone to maintain a finished sales machine - we're looking for someone to build one.

The Role

We're looking for a Commercial Lead - Sales & Growth to own commercial performance across Hometouch.

Sitting at SMT level, you'll lead the sales team and take ownership of conversion, pipeline performance, partner-generated growth and the systems and processes that turn enquiries into successful care placements.

This is a hands-on role with clear commercial accountability, where you'll have the opportunity to make a measurable impact on conversion, pipeline and growth.

What You'll Do

• Own sales performance, targets, forecasting and pipeline across Hometouch.
• Lead, coach and develop the sales team, improving conversion, call quality and follow-up.
• Identify and fix opportunities across the customer journey from enquiry to placement.
• Work closely with Partnerships to grow referral channels across healthcare, legal, financial and professional networks.
• Own HubSpot reporting and CRM discipline.
• Use data to identify opportunities and drive measurable improvements.
• Bring greater structure, consistency and commercial focus to the function.
• Report into SMT with clear, numbers-led performance updates.

What You'll Bring

• Strong sales, commercial or business development experience, ideally within private-pay care, live-in care, domiciliary care or private healthcare.
• A proven track record of hitting targets and improving commercial performance.
• Experience managing or coaching sales teams.
• Strong consultative selling skills and the ability to build trust in a high-stakes customer environment.
• Experience with CRM, pipeline management and data-led decision making.
• Evidence of progression and readiness to take on broader commercial responsibility.
• A builder's mindset - you're comfortable challenging existing processes and making things better.

Why Hometouch?

• SMT-level exposure and direct access to senior leadership.
• Genuine autonomy to shape and build the commercial function.
• The opportunity to influence sales, partnerships and business growth.
• A clear opportunity to grow into broader commercial leadership as the business scales.
• The chance to make a measurable difference in a sector that genuinely matters.

What’s in it for you?

• Competitive salary with performance related bonuses
• Company pension with matched contributions
• 25 days holiday (plus bank holidays)
• Private Healthcare
• Premium Access to Anya - a digital health app providing women's health support
• Laptop and equipment provided
• Great work-life balance (we are big on this)
• Work environment that values creativity, personal growth and collaboration
• Continuous learning and development: you will be challenged with lots of responsibility and exciting projects in a supportive and encouraging environment

Location: Remote with access to our London Office

DBS: This role may require an enhanced DBS check

Hometouch Care Ltd is a CQC-regulated provider