Category Executive (Intern)

Vita Coco is the leading coconut water brand in the world, built on a simple idea: bring better-for-you, natural hydration to more people. Since starting in 2004, we’ve grown into a global business with teams in New York, London, and Singapore, and we’re now publicly traded on NASDAQ under COCO.

As a Public Benefit Corporation and Certified B Corp, we’re committed to supporting farming communities, sourcing responsibly, and building products that are better for people and the planet. We move fast, stay scrappy, and care deeply about doing the right thing.

We’re now looking for someone who’s excited to join a growing, purpose-driven company and help shape what comes next.

Our Values:

• Human First: We lead with inclusivity, transparency, and empathy.

• Nothing is Impossible: We experiment, learn, and keep moving forward.

• United by Our Will to Win: We stay aligned, work collaboratively, and push toward shared goals.

• Part of Something Bigger: We’re committed to uplifting the communities we’re connected to locally and globally

In A Nutshell, You Will Be Responsible For...

• Market, Competitor and Retailer Intelligence
• Own the monthly reporting cycle for your markets and ensure the business is kept abreast of anything important within the category

Data Analysis & Recommendations

• Translate complex data into clear, actionable recommendations for commercial and marketing teams.
• Develop compelling category stories that influence both internal stakeholders, retail partners & distributors.
• Support customer teams with data‐driven recommendations for range, space, and merchandising.

Cross Functional Collaboration

• Partner with Sales to embed category thinking into customer plans and negotiations.
• Work with Marketing to ensure consumer and category insight informs brand strategy and NPD.
• Collaborate with Operations and Finance to support forecasting, planning, and performance reviews.

Internal Capability & Development

• Champion category thinking across the organisation.
• Share best practices, tools, and insight frameworks to elevate commercial capability.

In More Details, This Means:

• Driving the Coconut Water category forward across EMEA, with Vita Coco leading the way, collaborating across the business to win with our customers.
• Regularly presenting the latest trends, consumer insights, and data-driven recommendations to stakeholders. Alongside establishing and maintaining monthly reporting metrics that matter to the business

The job description is not exhaustive, and the post holder will be required to undertake other duties in line with their ability and the changing needs of the business.

Preferred Knowledge, Skills & Experience:

• Experience in market research, consumer insights, category management or a similar role within the food and beverage industry.
• Strong analytical and data interpretation skills, with proficiency in using data analysis tools.
• Excellent communication and ability to draw actionable conclusions, structure and deliver presentations in a clear and compellingly way.
• A proactive and results-driven individual who enjoys collaborating with others, sharing expertise to elevate the team’s performance.
• Power user of MS 365 Suite.
• The passion to work in the food and drink industry and most importantly and last, but not least, a love of coconut water!

COCO PERKS (the good stuff):

• 30 days holiday, plus your birthday off!
• Flexible working hours + early Friday finishes all year round* - more balance, less clock-watching.
• Discretionary bonus - all permanent employees are eligible.
• Competitive pension - up to 8% employer contribution / 10% employee contribution.
• Vitality private healthcare - helping you stay on top of your health.
• Virtual GP 24/7 - quick access to medical advice whenever you need it.
• Life insurance - 4x your annual salary.
• Enhanced family policies - extra support when life changes.
• Employee Assistance Programme - confidential support for you and your household.
• Workplace Nursery Scheme - save on childcare costs through salary sacrifice.
• Electric Car Scheme - access an electric vehicle through a tax-efficient salary sacrifice programme.
• Cycle to Work Scheme - save on the cost of a bike and cycling equipment.
• Matched Giving Programme* - we'll match your charitable donations to support causes that matter to you.
• 5 volunteer days - to give back to causes you care about.
• ClassPass membership credits - for workouts, wellness, or whatever helps you recharge.
• Fresh fruit, snacks and office lunch provided* - we like to keep people fuelled.
• Dog-friendly office - four-legged colleagues welcome.
• Free Vita Coco products, of course

The Vita Coco Company is committed to the principles of equal employment. We believe in building a diverse and inclusive culture and a positive employee experience and are dedicated to equal employment opportunities regardless of race, including colour, nationality, ethnic or national origin, age, disability, gender or gender reassignment, religion or belief, sex or sexual orientation, marital/civil partnership, pregnancy, and maternity. We welcome applications from a diverse range of individuals and will consider any reasonable adjustments to enable candidates to perform as well as possible during the recruitment process.

Application Deadline: Tuesday 1 September

A Note From Us

We welcome you to apply—even if you don’t check every box. We’re big fans of curious, growth-minded people who want to learn, contribute, and make an impact. If you feel connected to our brands and our mission, we’d love to hear from you.

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