Brand & Innovation Strategy Intern

Company Description

We are a strategy and innovation partner for global brands, founded from a core purpose to co-create better business growth. A team of strategists who are able to span across disciplines, we have the ability to combine different viewpoints to create genuinely innovative solutions.

We believe that the best growth happens in an environment where you are truly seen, heard, and supported. Co-creation isn’t just a buzzword for us, and as an intern at The Upside you’ll be a vital part of our close-knit team from Day 1. We pride ourselves on a culture of transparent collaboration and peer-to-peer mentorship where your ideas will carry genuine weight, and influence the direction of our work. Throughout your time with us, you’ll be exposed to a mix of live client projects and internal briefs, where you can learn to apply strategic rigour and processes to answer the brand challenges of today.

Job Description

Introducing UP/LIFT - the internship program by The Upside, a Sia company. We are a leading innovation and strategy consultancy, seeking a curious and creative intern to join our team for 3 months.

Our work spans brand, marketing, and innovation, all underpinned by data and AI. We work with some of the most exciting global brands, including Google, Adidas, Netflix, YouTube, and Heineken.

We’re looking for a recent grad or an early career professional who is curious about the world of brands, culture, and AI. There is no ‘perfect’ resume for this role. You might be someone who’s fascinated by the complexities of human behaviour, someone with a great understanding of internet culture and social media, or someone excited by the idea that brands can be a force for good in the world. You’re naturally excited by AI - you have been perfecting your prompts and you have already started vibe-coding your own tools or even building your own agents. You’ve got a great ‘can-do’ attitude and a desire to learn from everyone you meet, eager to get stuck in and lend a hand.

We welcome applications from people with non-traditional backgrounds - with or without a university degree.

If this sounds like it could be you, apply with a CV and a response to one of our questions, found below. .

Role: Brand & Innovation Strategy Intern

Duration: 3 months

Location: London / hybrid (2 days in the office)

Application deadline: 27th November 2027

Qualifications

How To Apply

Please submit your CV and provide a response to one of the following questions, using 250 words or less, in whatever medium you prefer. Please share any AI prompts, vibe coded artefacts or tools that you used to get to the answer (not included in the 250 word limit).

• What's something you've noticed in culture recently that mainstream brands haven’t clocked yet?

• You wake up as the Chief Marketing Officer of your least favourite brand. What’s the brand and how do you turn it into a beloved sensation?

Additional Information

Benefits

We offer a comprehensive benefits package designed to support the wellbeing, financial security, and work–life balance of our employees.

• 25 days of annual leave per year, in addition to applicable public holidays

• Life insurance cover

• Health and travel insurance which supports a range of healthcare needs and includes cover when travelling

• Salary Sacrifice - Personal pension scheme operated on a salary sacrifice basis, employer contributions (minimum 4%), matched up to 6%

• Cycle to Work Scheme

Benefits are subject to applicable plan terms and eligibility requirements.

We embrace a flexible workplace model that balances autonomy with in-person connection. Associate consultants are expected to be in the office at least three days per week.

Applicants must be legally authorised to work in the United Kingdom at the time of application and throughout their employment. This position is not eligible for employment visa sponsorship now or in the future.

Our Commitment

We believe in fostering a diverse, equitable, and inclusive culture where our employees and partners are valued and thrive in a sense of belonging.

If you are looking to leverage your strategic expertise at a growing firm with a clear professional development path, we encourage you to apply here

Sia is an equal opportunity employer. All aspects of employment, including hiring, promotion, remuneration, or discipline, are based solely on performance, competence, conduct, or business needs.