Assistant Store Manager | HOFF Stores London

At HOFF, we have embarked on an extraordinary journey over the past eight years, experiencing rapid growth in the world of sneakers. We have redefined sneakers with a perfect balance of sleek design and limitless versatility. Our refined creativity, attention to detail, and distinctive mastery of colour allow us to create sneakers that seamlessly adapt to every transition in life. More than just an accessory, they are a style statement that turns every step into a purposeful moment.

If you share our passion for creativity, design, and innovation, this is the place for you.

Ready to walk with us?

We’re looking for two Assistant Store Managers to join our team: one for our Flagship Store in Covent Garden (Long Acre) and one for our store on Regent Street.

Alongside the Store Manager, you’ll lead the team and bring HOFF’s brand values to life — managing day-to-day operations, driving sales performance, and ensuring every customer feels part of our creative world. But most of all, you’ll enjoy the journey while making history with us.

If you’re currently a Senior Sales Supervisor ready to take the next step in your career — looking to grow into a role that blends leadership, community engagement, events, and premium customer experience — this is your opportunity to shine.

Your mission

• Sales Strategy: In coordination with the Store Manager and team, you’ll define sales strategies focused on achieving targets, adapting to seasonal peaks, and continuously improving sales processes.
• Customer Experience: you’ll ensure every customer enjoys a unique, memorable experience — understanding their needs, guiding their purchase journey, and resolving any issues with authenticity and care.
• Team Coordinator: as part of the store’s management team, you’ll help organize schedules, lead daily briefings, analyze KPIs, set action plans, and motivate your team to achieve excellence.
• Operations Control: you’ll work closely with the HQ team to manage restocks and inventory, ensuring the store is always fully stocked and visually aligned with brand standards. You’ll also guarantee compliance with operational guidelines and visual merchandising excellence.

Interested? Here's the kind of profile we're looking for

• +2 years of experience in premium brands, ideally in high-volume & related environments.
• This is a full-time role (40hrs)
• A natural flair for customer service and sales.
• High level of spoken English (other languages will be highly valued).
• Interest in fashion, sneakers, and lifestyle trends.
• A proactive, team-player attitude with strong communication skills.
• Valid work permit for UK is required.

Why woud you want to be part of HOFF?

• We’re an international brand with our sights set on success. We’ve got that start-up vibe where anything is possible.
• We’re living through a revolution in the fashion industry — and we want to be part of it.
• You’ll have the opportunity to gain experience quickly in a dynamic work environment and grow with us if you share our excitement and vision.

Our Culture:

Sky Is Not The Limit

We don’t settle for the ordinary—we dream big and push boundaries. Why Not? is our motto, driving us to reach our full potential with every growth opportunity. The best is yet to come...

Make Things Happen

Our proactive attitude and entrepreneurial mindset push us to take action and contribute from day one. We own our responsibilities, take initiative, and make things happen.

HOFF Ambassador

We share a deep sense of pride and belonging—being part of HOFF and helping build it. We celebrate every success, driven by passion and commitment to the project.

Stronger Together

Together, we are stronger. We prioritize the greater good, share knowledge, and support one another to move forward as a team. We are part of a whole, united by a common goal—we are a community.

We celebrate diversity and are committed to building teams that represent people with different backgrounds, perspectives, and skills. Employees are selected based on their qualifications, merit, and company needs.

If you liked what you just read about us, we’d love to meet you!