Amazon Brand Manager - Boba

About Boba

Over 2.5 million babies have been worn in our carriers. The original design of the wrap has not changed in 15 years— proof of a great concept. When we see a parent wearing their babe in one of our carriers, we know that Boba has helped forge a little link that brings two hearts together. Today, Boba has grown from a small, family-run, shoestring operation to a global team dedicated to bringing that magical bond from our families to yours.

About the role

This is a great opportunity for a self-starter to take ownership of our portfolio of products, ensuring their success day-to-day including: branding content on the listing, marketing tactics, financial health of the business, customer service, risk mitigation and compliance, inventory and developing strategies for growth. Your success will be based on your intimate knowledge of the ASINs you manage, ability to diagnose issues and develop action plans.

Responsibilities

• Analyse Product Data: Review and interpret Amazon ASIN-level data (sales, conversion rates, page views, costs, etc.) to uncover trends, diagnose issues, and propose data-driven strategies for growth and troubleshooting.
• Manage Listings: Oversee the health and success of product listings on Amazon. This includes monitoring key metrics, keeping up with market trends and customer preferences, competitive analysis, pricing adjustments, reporting, and ensuring inventory accuracy.
• Develop Growth Strategies: Implement strategies to enhance sales and reduce costs, including price optimisation, PPC campaigns, packaging improvements, coupons and deals, customer engagement, and eliminating unprofitable products.
• Reporting and Analysis: Produce daily, weekly, and monthly reports, working with our finance team to maintain accurate P&Ls for your product portfolio.
• Proactive Problem-Solving: Stay ahead of potential issues by understanding the broader ecosystem in which your products compete, including changes in competitor dynamics, industry trends, and Amazon policies.
• Business Transition Management: Lead integration efforts when acquiring new product lines. This includes auditing the acquired business, optimising listings, and ensuring seamless transitions of accounts and customer processes.
• Legal and Compliance Coordination: Work with the legal team to address intellectual property issues, product suspensions, and unauthorised sellers.
• Customer Experience: Collaborate with the Customer Experience Manager and offshore customer service team to deliver outstanding customer support for your products.
• Launch and Expansion: Partner with internal teams to develop go-to-market strategies, support impactful product launches, and facilitate international expansion.
• Supply Chain Coordination: Work closely with Operations and Supply Chain teams to ensure products meet quality standards, remain in stock, feature updated packaging, and comply with all necessary certifications.

About you

• 3+ years of experience in product management, marketing, or an analytical role in a fast-paced environment, preferably a startup.
• 3+ years of e-commerce experience, with a strong focus on the Amazon ecosystem.
• Strong analytical skills with the ability to interpret data, draw conclusions, and make actionable recommendations.
• Exceptional communication skills, organisational abilities, and attention to detail.
• Proven ability to manage deadlines, prioritise tasks, and navigate ambiguity in a dynamic environment.
• Creative problem-solver with a knack for engaging content and innovative ideas.
• Proficiency in Excel and comfort with data-driven tools and methodologies.
• Bachelor’s degree in Finance, Accounting, Business, Marketing, Data Science, or a related field.
• Preferred: Familiarity with baby product categories and a strong understanding of the needs and preferences of parents and caregivers.

Our benefits

• Hybrid working
• 25 days holiday
• Public holidays
• Friday afternoons off in August
• Brand discounts
• Pension Plan
• Health Insurance
• Nursery Benefits
• Cycle to Work scheme
• Enhanced parental leave