Digital Marketing Executive
Salary £30,000 – £35,000, pro rata, depending on experience.
In brief
If you are a dynamic, analytical, ‘hands-on’, digital marketing executive, we would love to hear from you. We are looking for someone with your skills to join the small marketing function within our creative consultancy. You will have a wealth of content you can use to build campaigns. We will also send you on our courses, to learn the language of innovation and service design, ready to promote our training and consultancy.
Why this role matters to us
We have just re-branded the company, built two new improved websites, and set up a new CRM system. We are ready and eager to dial up our marketing. Your role will be key to expanding our reach and achieving ambitious growth plans.
About us
We are a strategic design consultancy that designs services, shapes experiences, and accelerates innovation. We spark change through collaboration and build capabilities through our executive training arm Design Thinkers Academy London.
DK&A is a growing creative business, with plenty of opportunity to expand your skills, explore your interests and develop your expertise.
Values
We create ‘Responsible Revolutions’ by co-designing better futures. We advance thinking and practice in service design and innovation and spread this knowledge, upskilling our clients to drive their own Responsible Revolutions. We are united by an optimistic, agile approach, and a belief that human-centred design can change the world for the better. Good design is inclusive, and we believe being a diverse team leads to better design. We reflect this in how we recruit.
Job description
Title: Digital Marketing Executive
Reporting to: Operations Director & Sales & Marketing Lead
1. What you will be doing
Coordinating digital marketing for design consultancy DK&A and executive training school Design Thinkers Academy London, to generate leads and drive sales conversion The role is varied, with responsibility for plans and execution. It is an ideal opportunity for someone with 3+ years in marketing, wanting to grow with a small company. You’ll be running marketing campaigns showcasing our work, training courses and people through different media including blogs, articles, podcasts and video.
1.1 Who reports to who
The role reports into the Operations Director and Sales & Marketing Lead. It will also require collaboration and supervision of one or two freelancers.
1.2 Responsibilities
- Brief and manage external PPC specialist to implement and manage Google Ads spend to drive ROI and generate new business.
- Manage LinkedIn, Instagram, and Facebook social media accounts. Respond to messages and comments, proactively engaging with the target audience.
- Maintain CRM lists, segmentation, and personalisation strategies to optimise campaign effectiveness and report on HubSpot analytics.
- Track and report on marketing effectiveness.
- Create engaging and compelling branded content for website, blogs, social media, and email marketing.
- Produce creative briefs for digital marketing campaigns in line with business goals and website analytics.
- Coordinate monthly newsletter creation and distribution.
2. Personal attributes
Candidates should demonstrate the following characteristics and preferences in how they work:
- Be self-disciplined and systematic.
- Analytical and results-oriented
- A self-starter, resourceful and ‘hands-on’.
- Detail and quality focused.
- Enjoy variety, experimentation and learning new things.
2.1 Essential
- A relevant qualification and 3+ years’ experience in Digital Marketing eg. CIM level 4 or equivalent.
- Previous experience maximising the effectiveness of digital marketing ad-spend across bought media.
- Experience of improving website performance using SEO, SEM, referrals and PPC
- Proven ability and track record creating good quality written and visual content in a previous role.
- Experience using HubSpot or similar CRM, sales and marketing software.
2.2 Desirable
- Experience with Shopify for e-commerce and WordPress
- Skills or experience in videography, photography, and podcast creation
- Knowledge of Design Thinking and innovation
3. Remuneration & benefits
This is a full-time role with an annual salary based on experience. Benefits include:
- Flexitime outside core studio hours 10:00 – 16:00 Monday – Friday
- 37.5-hour work week
- Hybrid work: 3 days in studio, 2 days remote
- 25 days of paid annual leave
- 8 days of paid Bank Holidays
- The studio closes between Christmas and New Year, and these days are additional paid leave, on top of annual leave and bank holidays
- Attend our Design Thinkers Academy London open courses
- Contributory pension scheme – DK&A to match employee contributions of up to 4%
- 10 remote working days per holiday year
- Vitality Healthcare insurance
- Life insurance and income protection
- Interest free loans for travel season tickets to work
- Cycle to Work Scheme
4. Location
Our studio in London SW18 5JS, United Kingdom. The space is attractive with facilities including a shower, bike parking, meeting rooms and communal kitchen.
To apply, you will need to hold the right to work in the UK.
We will close for applications on 23rd May 2024 with the aim to have the right person join our team as soon as possible.