Social Media Specialist | £200 – £250 per day (Salary dependant on experience)
2 Months | Flexible working | ASAP
This is a fantastic role working for our client, a leading and successful Media company, within their central digital team. The role is supporting the creation, optimisation and reporting of paid social media campaigns.
Implementation and on-going optimisation of paid social campaigns across the UK, driving brand awareness, lead generation and revenue.
Lead on paid social spend allocation and budget management.
Lead on audience building and segmentation as well as prospecting and retargeting strategies.
Pulling paid social reports when necessary and being pro-active about using paid social data to recommend optimisations and taking part in end of campaign reports.
Stay current with Facebook/Twitter/LinkedIn paid social best practices. Try and test new innovative approaches and make recommendations to maximise ROI.
Support the digital marketing leadership team in the strategic planning of paid media.
Manage relationships with all relevant internal and external stakeholders, suppliers and third parties.
Skills and Knowledge
Practical experience of at least 2 years creating and optimising paid social campaigns across Facebook, Twitter and LinkedIn in a B2B/B2C space
Data-driven, test and learn focused, and interpretation of results and insights into improved campaign performance.
Experience of creating reports, and presenting these reports to stakeholders of all levels
Interest and understanding of emerging social platforms and paid advertising opportunities
A high level of attention to detail
A good team player
The ability to work to tight timescales and manage multiple campaigns, projects and stakeholdersDesirable
Experience using Google Analytics / Data Studio dashboards
Experience in creating training documentation, and educating non-experts
An understanding of other performance and digital marketing disciplines
Experience in B2C as well as B2B This position is an ASAP start. Candidates on notice need not apply
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